The Hype

Together we are building something that goes beyond a logo on a banner: a long-term partnership between two brands that are all about experience, ambition and beautiful cars.

The Hype is an international marketing agency for brands, creators and influencers, based in Wormerveer. The agency specialises in what it calls hyper growth: rapid growth through social media campaigns. The Hype handles everything from content creation and brand development to campaigns with well-known names, press articles and the verification of social media accounts. It also helps influencers grow their channels and manage their partnerships.

The founder is Dennylo, an entrepreneur and rapper born in Amsterdam in 1997. As a teenager he was a gamer and video maker. After training in video editing, he built software and worked in marketing, social media, business sales and commercial productions. As a personal shopper, he brought fashion and social media together and built a large network of artists and well-known people. Dennylo is a CCRally club member himself.

That network is the foundation of The Hype: more than 2,000 well-known names and over 30 influencers who work exclusively with the agency. The Hype has worked for American and European rap artists, European footballers and international social media personalities, among others. "The Hype's solutions are different for every client," says Dennylo. His approach: marketing for Generation Z, bringing together network, know-how and a tailored approach.

That is also where the connection with CCRally lies. CCRally stands for special cars, special places, entrepreneurship and above all shared experiences. The Hype brings a new generation of entrepreneurs and enthusiasts who fit right in, along with the reach to bring CCRally's drives, cars and people to a large new audience. That is how we strengthen each other: on the road, on location and online.

The Hype has a visible presence at every rally. On the start arch, the beach flags at the welcome, the door plates of every participating car and the photo wall where everyone has their picture taken with their car. The Hype also rides along in the announcements, on the event pages and in the content created by the CCRally Media Team.

The highlight of the partnership is a major joint rally: The Hype Grand Rally, organised by CCRally. A drive for CCRally members and The Hype's network, with a route, venues and experiences you won't find anywhere else.

We also work together on promotions, content and unique experiences for the members of both brands. We are not looking for a simple sponsorship deal, but for a partner to build something real with.

You can read more about The Hype at thehype.gg.